Turning Sales Chaos Into Predictable Growth
Paul Fitzgerald is the Founder of Sales Engine Advisor, where he helps Healthtech and Medtech companies turn complex, founder-led sales into predictable, scalable growth.
He’s not a consultant.
He’s a commercial operator with three decades of experience leading go-to-market strategy, building sales systems, and driving growth for emerging and established healthtech firms across Australia and the US.
A Background Built on Results
Before launching Sales Engine Advisor, Paul spent over 20 years leading sales and operations for B2B and healthcare technology companies, scaling teams, managing complex buying cycles, and driving multi-million-dollar revenue growth.
He’s worked across every stage of the sales journey, from strategy to system design to execution, which means he understands exactly where founders get stuck and what it takes to break through.
Paul’s approach blends:
Strategic leadership: clarity on where growth should come from and how to get there.
Operational precision: structure, rhythm, and accountability that make growth repeatable.
Practical empathy: grounded advice from someone who’s built, led, and scaled teams firsthand.
Why He Built Sales Engine Advisor
After years of watching brilliant founders struggle with the same pattern, inconsistent sales, messy data, and reactive decision-making, Paul built a framework to fix it.
The Sales Engine Framework combines leadership, systems, support, and rhythm to help founders:
See clearly where revenue is leaking.
Build the infrastructure that makes growth sustainable.
Lead strategically without being trapped in every deal.
It’s a practical solution for founders who are too big to wing it, but not ready to hire a $250K CRO.
“Most founders don’t need more leads, they need leverage.
The moment your sales system runs daily without you, everything changes.”
- Paul Fitzgerald
Beyond The Business
When he’s not building Sales Engines, Paul spends time with his family, mentors emerging leaders, and stays involved in community projects focused on sustainable business growth.
He brings the same discipline and rhythm to his personal life that he teaches in business, consistency, clarity, and continuous improvement.
Work With Paul
If you’re a Healthtech or Medtech founder looking to make growth predictable and scalable, start with the Profit Levers Workshop.
You’ll see exactly where your revenue is leaking and how to build the structure that fixes it.